MadRab Co
An artisanal indie lacquer brand meticulously crafted and mixed by hand. MadRab centers its narrative around a mischievous hare and his skeleton cowboy companion exploring a surrealist version of the American Southwest. Comprehensive brand identity design development includes conceptualization, logo creation, typography selection, illustrative assets, packaging design, photo editing, and product photography. This project offers prints, nail polish, apparel, merchandise, and the development of a fully responsive website and its assets through a third-party hosting platform.
Full website available to view at madrabco.com
This branding system investigates typography across various platforms and technological mediums and is an example of meticulous attention to detail. The scope of work includes creating an event poster, a multi-page booklet for the occasion, and a fully responsive website for the dance theater company. Product photography is also included. Please note this project is for experimental purposes only.
